Towards Effective Place Brand Management

This book PDF is perfect for those who love Business & Economics genre, written by Gregory Ashworth and published by Edward Elgar Publishing which was released on 01 January 2010 with total hardcover pages 294. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Towards Effective Place Brand Management books below.

Towards Effective Place Brand Management
Author : Gregory Ashworth
File Size : 44,7 Mb
Publisher : Edward Elgar Publishing
Language : English
Release Date : 01 January 2010
ISBN : 9781849806398
Pages : 294 pages
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Towards Effective Place Brand Management by Gregory Ashworth Book PDF Summary

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

Towards Effective Place Brand Management

Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as

DOWNLOAD
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