Type and Image

This book PDF is perfect for those who love Architecture genre, written by Philip B. Meggs and published by John Wiley & Sons which was released on 15 March 1992 with total hardcover pages 220. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Type and Image books below.

Type and Image
Author : Philip B. Meggs
File Size : 52,8 Mb
Publisher : John Wiley & Sons
Language : English
Release Date : 15 March 1992
ISBN : 0471284920
Pages : 220 pages
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Type and Image by Philip B. Meggs Book PDF Summary

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Type and Image

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The

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Type  Image  Message  A Graphic Design Layout Workshop

Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and

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Alphabetic characters are now not only considered in terms of their potential to display linguistic information, but also their potential to act as artists' marks. This text presents a collection of contemporary works which challenge the divide between type and image.

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Graphic Design and Architecture  A 20th Century History

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship

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The Image of the City

The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies

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Create Impact with Type  Image   Color

Discover the secrets of communication for good graphic design Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design. Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs

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Poster Design

Download or read online Poster Design written by Tom Eckersley, published by Penguin Putnam which was released on 1954. Get Poster Design Books now! Available in PDF, ePub and Kindle.

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Typemotion

"Typemotion "looks at a variety of artistic productions in which type is animated--from feature films and advertising to artworks and music videos--with examples from 20 countries dating from 1895 to the present. Tracing the transition from analogue to digital treatments of type, it provides insights into larger cultural and media developments, while

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