Author | : Dinesh K. Gupta |
File Size | : 40,9 Mb |
Publisher | : Walter de Gruyter |
Language | : English |
Release Date | : 29 March 2024 |
ISBN | : 9783110263312 |
Pages | : 177 pages |
Marketing Libraries in a Web 2 0 World by Dinesh K. Gupta Book PDF Summary
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.