Author | : Jonah Sachs |
File Size | : 51,9 Mb |
Publisher | : Harvard Business Press |
Language | : English |
Release Date | : 07 August 2012 |
ISBN | : 9781422143568 |
Pages | : 276 pages |
Winning the Story Wars by Jonah Sachs Book PDF Summary
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.