Author | : Hicks |
File Size | : 53,9 Mb |
Publisher | : Jones & Bartlett Publishers |
Language | : English |
Release Date | : 01 March 2016 |
ISBN | : 9781284077759 |
Pages | : 476 pages |
Health Industry Communication by Hicks Book PDF Summary
The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.