Collaborative Customer Relationship Management

This book PDF is perfect for those who love Business & Economics genre, written by Alexander H. Kracklauer and published by Springer Science & Business Media which was released on 07 November 2012 with total hardcover pages 276. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Collaborative Customer Relationship Management books below.

Collaborative Customer Relationship Management
Collaborative Customer Relationship Management
Author : Alexander H. Kracklauer
File Size : 54,9 Mb
Publisher : Springer Science & Business Media
Language : English
Release Date : 07 November 2012
ISBN : 9783540247104
Pages : 276 pages
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Collaborative Customer Relationship Management by Alexander H. Kracklauer Book PDF Summary

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Collaborative Customer Relationship Management

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Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as

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