Author | : Janelle Barlow |
File Size | : 45,6 Mb |
Publisher | : Berrett-Koehler Publishers |
Language | : English |
Release Date | : 08 May 1996 |
ISBN | : 1881052818 |
Pages | : 236 pages |
A Complaint is a Gift by Janelle Barlow Book PDF Summary
Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. They are a feedback mechanism that can help organizations rapidly and inexpensively shift products, service, style, and market focus. Businesses that don't value their customers' complaints suffer from costly, negative word-of-mouth advertising. Presenting dozens of real-life striking examples of poor--and excellent-- complaint handling, Barlow and Moller show that companies must view complaints as gifts if they are to have loyal customers.