A Concise Guide to Market Research

This book PDF is perfect for those who love Business & Economics genre, written by Erik Mooi and published by Springer Science & Business Media which was released on 01 February 2011 with total hardcover pages 308. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related A Concise Guide to Market Research books below.

A Concise Guide to Market Research
A Concise Guide to Market Research
Author : Erik Mooi
File Size : 49,5 Mb
Publisher : Springer Science & Business Media
Language : English
Release Date : 01 February 2011
ISBN : 9783642125416
Pages : 308 pages
Get Book

A Concise Guide to Market Research by Erik Mooi Book PDF Summary

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

A Concise Guide to Market Research

A Concise Guide to Market Research by Erik Mooi,Marko Sarstedt

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression

Get Book
A Concise Guide to Market Research

A Concise Guide to Market Research by Marko Sarstedt,Erik Mooi

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.

Get Book
The Market Research Toolbox

The Market Research Toolbox by Edward F. McQuarrie

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various

Get Book
The Market Research Toolbox

The Market Research Toolbox by Edward F. McQuarrie

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques,

Get Book
Strategic Market Research

Strategic Market Research by Anne E. Beall

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure

Get Book
The Market Research Toolbox

The Market Research Toolbox by Edward F. McQuarrie

An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.

Get Book
Market Research in Practice

Market Research in Practice by Paul N Hague,Nicholas Hague,Carol-Ann Morgan

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes

Get Book
Market Research in Practice

Market Research in Practice by Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues.

Get Book