Advances in National Brand and Private Label Marketing

This book PDF is perfect for those who love Business & Economics genre, written by Francisco J. Martínez-López and published by Springer Nature which was released on 16 May 2021 with total hardcover pages 145. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Advances in National Brand and Private Label Marketing books below.

Advances in National Brand and Private Label Marketing
Advances in National Brand and Private Label Marketing
Author : Francisco J. Martínez-López
File Size : 54,8 Mb
Publisher : Springer Nature
Language : English
Release Date : 16 May 2021
ISBN : 9783030769352
Pages : 145 pages
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Advances in National Brand and Private Label Marketing by Francisco J. Martínez-López Book PDF Summary

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size,

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Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing by Francisco J. Martinez-Lopez,Juan Carlos Gázquez-Abad,Els Breugelmans

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal

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Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing by Juan Carlos Gázquez-Abad,Francisco J. Martínez-López,Katrijn Gielens

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from

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Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Alexander Chernev

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business,

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Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Marco Ieva

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses

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Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size,

Get Book
Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general

Get Book
Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior,

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