Author | : Naresh K. Malhotra |
File Size | : 46,5 Mb |
Publisher | : Prentice Hall |
Language | : English |
Release Date | : 08 May 2024 |
ISBN | : UOM:39015073613484 |
Pages | : 680 pages |
Basic Marketing Research by Naresh K. Malhotra Book PDF Summary
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSĀ® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.