Author | : W. Chan Kim |
File Size | : 42,9 Mb |
Publisher | : Harvard Business Review Press |
Language | : English |
Release Date | : 20 January 2015 |
ISBN | : 9781625274496 |
Pages | : 317 pages |
Blue Ocean Strategy Expanded Edition by W. Chan Kim Book PDF Summary
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.