Author | : S. Tamer Cavusgil |
File Size | : 51,5 Mb |
Publisher | : Business Expert Press |
Language | : English |
Release Date | : 01 August 2009 |
ISBN | : 1606490133 |
Pages | : 125 pages |
Born Global Firms by S. Tamer Cavusgil Book PDF Summary
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.