Author | : Olivia Parr-Rud |
File Size | : 48,5 Mb |
Publisher | : SAS Institute |
Language | : English |
Release Date | : 01 October 2014 |
ISBN | : 9781629593272 |
Pages | : 182 pages |
Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner by Olivia Parr-Rud Book PDF Summary
This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --