Business Analytics

This book PDF is perfect for those who love Business & Economics genre, written by Walter R. Paczkowski and published by Springer Nature which was released on 03 January 2022 with total hardcover pages 387. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Business Analytics books below.

Business Analytics
Author : Walter R. Paczkowski
File Size : 47,6 Mb
Publisher : Springer Nature
Language : English
Release Date : 03 January 2022
ISBN : 9783030870232
Pages : 387 pages
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Business Analytics by Walter R. Paczkowski Book PDF Summary

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.

Business Analytics

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and examples

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