Author | : Nuno Martins |
File Size | : 55,6 Mb |
Publisher | : Springer |
Language | : English |
Release Date | : 02 September 2023 |
ISBN | : 3031353846 |
Pages | : 0 pages |
Communication Design and Branding by Nuno Martins Book PDF Summary
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.