Contemporary Issues in Marketing and Consumer Behaviour

This book PDF is perfect for those who love Business & Economics genre, written by Elizabeth Parsons and published by Routledge which was released on 27 April 2024 with total hardcover pages 233. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Contemporary Issues in Marketing and Consumer Behaviour books below.

Contemporary Issues in Marketing and Consumer Behaviour

Author	: Elizabeth Parsons
File Size	: 50,8 Mb
Publisher	: Routledge
Language	: English
Release Date	: 27 April 2024
ISBN	: 9780750687393
Pages	: 233 pages

Get Book

Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons Book PDF Summary

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.

Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran

Get Book

Contemporary Marketing and Consumer Behavior by John F. Sherry

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked

Get Book

Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life:

Get Book

Contemporary Marketing Strategy by Rajagopal

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements

Get Book

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism by Maria Palazzo,Pantea Foroudi

This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments. With an international perspective, this interdisciplinary book specifically

Get Book

Contemporary Issues in Marketing by Ayantunji Gbadamosi

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary

Get Book

Promoting Green and Social Consumer Behavior by Hannah Winkler von Mohrenfels

Download or read online Promoting Green and Social Consumer Behavior written by Hannah Winkler von Mohrenfels, published by Unknown which was released on 2013. Get Promoting Green and Social Consumer Behavior Books now! Available in PDF, ePub and Kindle.

Get Book

Critical Marketing by Mark Tadajewski,Douglas Brownlie

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and

Get Book