This book PDF is perfect for those who love Business & Economics genre, written by Asha Kaul and published by SAGE Publishing India which was released on 30 September 2017 with total hardcover pages 285. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Corporate Communication Through Social Media books below.
| Author | : Asha Kaul |
| File Size | : 52,6 Mb |
| Publisher | : SAGE Publishing India |
| Language | : English |
| Release Date | : 30 September 2017 |
| ISBN | : 9789353284220 |
| Pages | : 285 pages |
Provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management
Provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management
Get BookSocial media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive
Get BookStrategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Get BookToday's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is
Get BookThe explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional
Get BookCorporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization.
Get BookThis book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media
Get BookThe second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and
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