Advanced Customer Analytics

This book PDF is perfect for those who love Business & Economics genre, written by Mike Grigsby and published by Kogan Page Publishers which was released on 03 October 2016 with total hardcover pages 264. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Advanced Customer Analytics books below.

Advanced Customer Analytics
Advanced Customer Analytics
Author : Mike Grigsby
File Size : 47,5 Mb
Publisher : Kogan Page Publishers
Language : English
Release Date : 03 October 2016
ISBN : 9780749477165
Pages : 264 pages
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Advanced Customer Analytics by Mike Grigsby Book PDF Summary

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.

Advanced Customer Analytics

Advanced Customer Analytics by Mike Grigsby

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management

Get Book
Customer and Business Analytics

Customer and Business Analytics by Daniel S. Putler,Robert E. Krider

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Customer Analytics For Dummies

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Major market changes impact consumer behavior and recent shifts have accelerated online retail globally. Such e-commerce boom generates a vast amount of customer data and the need to use this data to personalize the experience for the customers is pushing customer analytics to leverage machine learning and artificial intelligence. Make

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Customer Analytics Gone Wrong Ten Common Mistakes To Avoid When Designing Customer Analytics Models

Customer Analytics Gone Wrong Ten Common Mistakes To Avoid When Designing Customer Analytics Models by Forte Consultancy Group

The potential that customer analytics models hold within them are extensive for the companies that choose to utilize them to better their marketing and sales activities. But even best-in-class companies get it wrong sometimes by making mistakes in how they design their models, and in how they utilize them once

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Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the

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This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender

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