Customer Relationship Management

This book PDF is perfect for those who love Business & Economics genre, written by V. Kumar and published by Springer which was released on 15 May 2018 with total hardcover pages 411. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Customer Relationship Management books below.

Customer Relationship Management
Customer Relationship Management
Author : V. Kumar
File Size : 55,7 Mb
Publisher : Springer
Language : English
Release Date : 15 May 2018
ISBN : 9783662553817
Pages : 411 pages
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Customer Relationship Management by V. Kumar Book PDF Summary

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Customer Relationship Management

Customer Relationship Management by V. Kumar,Werner Reinartz

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a

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Accelerating Customer Relationships

Accelerating Customer Relationships by Ronald S. Swift

Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed

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Managing Customer Experience and Relationships

Managing Customer Experience and Relationships by Martha Rogers,Don Peppers

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades

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Customer Relationship Management

Customer Relationship Management by Gerhard Raab

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop

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Customer Relationship Management

Customer Relationship Management by V. Kumar,Werner Reinartz

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of

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Customer Relationship Management Systems Handbook

Customer Relationship Management Systems Handbook by Duane E. Sharp

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation.

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Customer Relationship Management

Customer Relationship Management by Michael Pearce

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM

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Customer Relationship Management

Customer Relationship Management by Judith W. Kincaid

An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.

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