Author | : Roger L. Martin |
File Size | : 53,5 Mb |
Publisher | : Harvard Business Press |
Language | : English |
Release Date | : 06 May 2024 |
ISBN | : 9781422177808 |
Pages | : 209 pages |
The Design of Business by Roger L. Martin Book PDF Summary
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.