Digital Marketing Strategies for Tourism Hospitality and Airline Industries

This book PDF is perfect for those who love Business & Economics genre, written by Santos, José Duarte and published by IGI Global which was released on 30 August 2019 with total hardcover pages 267. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Digital Marketing Strategies for Tourism Hospitality and Airline Industries books below.

Digital Marketing Strategies for Tourism Hospitality and Airline Industries
Digital Marketing Strategies for Tourism Hospitality and Airline Industries
Author : Santos, José Duarte
File Size : 51,5 Mb
Publisher : IGI Global
Language : English
Release Date : 30 August 2019
ISBN : 9781522597858
Pages : 267 pages
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Digital Marketing Strategies for Tourism Hospitality and Airline Industries by Santos, José Duarte Book PDF Summary

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Digital Marketing Strategies for Tourism Hospitality and Airline Industries

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