Electoral Strategies and Political Marketing

This book PDF is perfect for those who love Political Science genre, written by Shaun Bowler and published by Springer which was released on 27 July 2016 with total hardcover pages 254. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Electoral Strategies and Political Marketing books below.

Electoral Strategies and Political Marketing

Author	: Shaun Bowler
File Size	: 51,5 Mb
Publisher	: Springer
Language	: English
Release Date	: 27 July 2016
ISBN	: 9781349224111
Pages	: 254 pages

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Electoral Strategies and Political Marketing by Shaun Bowler Book PDF Summary

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties

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