This book PDF is perfect for those who love Business & Economics genre, written by Marieke K. de Mooij and published by SAGE which was released on 06 May 2024 with total hardcover pages 345. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Global Marketing and Advertising books below.
| Author | : Marieke K. de Mooij |
| File Size | : 46,6 Mb |
| Publisher | : SAGE |
| Language | : English |
| Release Date | : 06 May 2024 |
| ISBN | : 9781412970419 |
| Pages | : 345 pages |
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Get BookPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures
Get BookDe Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Get BookDownload or read online Global Marketing and Advertising written by Marieke K. de Mooij, published by Unknown which was released on 2010. Get Global Marketing and Advertising Books now! Available in PDF, ePub and Kindle.
Get BookPacked with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture
Get BookPraise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text′ - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities
Get BookThe Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising
Get BookMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
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