Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

This book PDF is perfect for those who love Business & Economics genre, written by Gómez-Suárez, Mónica and published by IGI Global which was released on 20 June 2016 with total hardcover pages 625. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy books below.

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Author : Gómez-Suárez, Mónica
File Size : 47,7 Mb
Publisher : IGI Global
Language : English
Release Date : 20 June 2016
ISBN : 9781522502210
Pages : 625 pages
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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by Gómez-Suárez, Mónica Book PDF Summary

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

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As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the

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