Innovation in Advertising and Branding Communication

This book PDF is perfect for those who love Business & Economics genre, written by Lluís Mas-Manchón and published by Routledge which was released on 07 October 2020 with total hardcover pages 168. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Innovation in Advertising and Branding Communication books below.

Innovation in Advertising and Branding Communication
Innovation in Advertising and Branding Communication
Author : Lluís Mas-Manchón
File Size : 43,7 Mb
Publisher : Routledge
Language : English
Release Date : 07 October 2020
ISBN : 9781000198270
Pages : 168 pages
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Innovation in Advertising and Branding Communication by Lluís Mas-Manchón Book PDF Summary

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics

Innovation in Advertising and Branding Communication

Innovation in Advertising and Branding Communication by Lluís Mas-Manchón

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of

Get Book
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