Innovations in Services Marketing and Management Strategies for Emerging Economies

This book PDF is perfect for those who love Business & Economics genre, written by Goyal, Anita and published by IGI Global which was released on 31 October 2013 with total hardcover pages 331. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Innovations in Services Marketing and Management Strategies for Emerging Economies books below.

Innovations in Services Marketing and Management Strategies for Emerging Economies
Innovations in Services Marketing and Management Strategies for Emerging Economies
Author : Goyal, Anita
File Size : 49,9 Mb
Publisher : IGI Global
Language : English
Release Date : 31 October 2013
ISBN : 9781466646728
Pages : 331 pages
Get Book

Innovations in Services Marketing and Management Strategies for Emerging Economies by Goyal, Anita Book PDF Summary

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Innovations in Services Marketing and Management Strategies for Emerging Economies

Innovations in Services Marketing and Management Strategies for Emerging Economies by Goyal, Anita

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both

Get Book
Promotional Strategies and New Service Opportunities in Emerging Economies

Promotional Strategies and New Service Opportunities in Emerging Economies by Nadda, Vipin,Dadwal, Sumesh,Rahimi, Roya

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of

Get Book
Services Marketing Cases in Emerging Markets

Services Marketing Cases in Emerging Markets by Sanjit Kumar Roy,Dilip S. Mutum,Bang Nguyen

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing

Get Book
Services Marketing Issues in Emerging Economies

Services Marketing Issues in Emerging Economies by Atanu Adhikari

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets

Get Book
Start Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Start Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace by Rajagopal,,Behl, Ramesh

In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that

Get Book
Developing Business Strategies and Identifying Risk Factors in Modern Organizations

Developing Business Strategies and Identifying Risk Factors in Modern Organizations by Tavana, Madjid

As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate

Get Book
From Manufacture to Mindfacture A Relational Viable Systems Theory

From Manufacture to Mindfacture A Relational Viable Systems Theory by Lavanderos, Leonardo

One of the most powerful tools available to an organization is its ability to create, maintain, and share knowledge and information vital to the success of the organization. From Manufacture to Mindfacture: A Relational Viable Systems Theory explores the concept of the organizational structure through the lens of the viable

Get Book
International Cross Listing of Chinese Firms

International Cross Listing of Chinese Firms by Liu, Lixian

While many nations are still struggling from the global financial crisis and regaining their financial security, investors are considering alternative options for investing their money; and the secure financial sector is China appears as a viable option. International Cross-Listing of Chinese Firms examines the successful techniques and strategies that Chinese

Get Book