Internet Marketing and Big Data Exploitation

This book PDF is perfect for those who love Business & Economics genre, written by I. Chaston and published by Springer which was released on 11 February 2015 with total hardcover pages 287. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Internet Marketing and Big Data Exploitation books below.

Internet Marketing and Big Data Exploitation

Author	: I. Chaston
File Size	: 51,7 Mb
Publisher	: Springer
Language	: English
Release Date	: 11 February 2015
ISBN	: 9781137488961
Pages	: 287 pages

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Internet Marketing and Big Data Exploitation by I. Chaston Book PDF Summary

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Internet Marketing and Big Data Exploitation by I. Chaston

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The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time

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