| Author | : Management Association, Information Resources |
| File Size | : 51,6 Mb |
| Publisher | : IGI Global |
| Language | : English |
| Release Date | : 31 December 2014 |
| ISBN | : 9781466673588 |
| Pages | : 2214 pages |
Marketing and Consumer Behavior Concepts Methodologies Tools and Applications by Management Association, Information Resources Book PDF Summary
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
