Private Label Strategy

This book PDF is perfect for those who love Business & Economics genre, written by Nirmalya Kumar and published by Harvard Business Press which was released on 17 June 2024 with total hardcover pages 292. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Private Label Strategy books below.

Private Label Strategy
Author : Nirmalya Kumar
File Size : 50,8 Mb
Publisher : Harvard Business Press
Language : English
Release Date : 17 June 2024
ISBN : 1422101673
Pages : 292 pages
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Private Label Strategy by Nirmalya Kumar Book PDF Summary

The growth in private labels has huge implications for managers on both sides.

Private Label Strategy

The growth in private labels has huge implications for managers on both sides.

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Improving Marketing Strategies for Private Label Products

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching

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Private Labels

Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th century. Inthe past decade, there has been tremendous growth of privatelabels in both the food and drug chains. Private labels arecontinually changing to meet customer

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Private Label

Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the

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National Brands and Private Labels in Retailing

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are:

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Brand Management

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current

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The Explosive Growth of Private Labels in North America

This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private

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Global Branding  Breakthroughs in Research and Practice

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs

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