| Author | : Anonim |
| File Size | : 43,8 Mb |
| Publisher | : Unknown |
| Language | : English |
| Release Date | : 25 May 1996 |
| ISBN | : OCLC:38366652 |
| Pages | : 283 pages |
Download or read online Recent Advances in Tourism Marketing Research written by Anonim, published by Unknown which was released on 1996. Get Recent Advances in Tourism Marketing Research Books now! Available in PDF, ePub and Kindle.
Get BookIn order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing
Get BookThis volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate
Get BookThe aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is
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