Research Methods and Data Analysis for Business Decisions

This book PDF is perfect for those who love Business & Economics genre, written by James E. Sallis and published by Springer Nature which was released on 30 October 2021 with total hardcover pages 263. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Research Methods and Data Analysis for Business Decisions books below.

Research Methods and Data Analysis for Business Decisions
Research Methods and Data Analysis for Business Decisions
Author : James E. Sallis
File Size : 42,9 Mb
Publisher : Springer Nature
Language : English
Release Date : 30 October 2021
ISBN : 9783030844219
Pages : 263 pages
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Research Methods and Data Analysis for Business Decisions by James E. Sallis Book PDF Summary

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

Research Methods and Data Analysis for Business Decisions

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