| Author | : Peter Semmelhack |
| File Size | : 49,8 Mb |
| Publisher | : John Wiley & Sons |
| Language | : English |
| Release Date | : 12 March 2013 |
| ISBN | : 9781118637296 |
| Pages | : 256 pages |
Social Machines by Peter Semmelhack Book PDF Summary
Companies like Facebook and Twitter have redefined socialinteraction. But what if “machines” like automobiles,bicycles, health monitors, appliances, instruments, and anythingelse you can connect to the Internet, could all become members ofyour social network, collect data you care about, and feed it backto you at just the right time? Nike+ is already doing this for yourbody, but every major industry, from healthcare to cars to homeconstruction, is now building sensors and digital connectivity intotheir next generation of products. Companies like Ford, Pepsi,Verizon, and Procter and Gamble are also using “socialmachines” to reach new markets, improve brand/marketawareness, and increase revenues. SocialMachines is the first book for business people,marketers, product developers, and technologists,explaining how this trend will change our world, how your businesswill benefit, and how to create connected products that customerslove. Explains how smart phones and tablets enable SocialMachines Describes how digital technology is being “bakedin” to the most unlikely new products—evenwheelchairs. Articulates how the “Internet of Things” isbecoming social—and why that’s the foundation forpowerful new business models In the very near future, every great new product will be social.The next stage of interaction between people and our environment isupon us.