Author | : Peter E. Murphy |
File Size | : 53,6 Mb |
Publisher | : Channel View Publications |
Language | : English |
Release Date | : 01 January 2004 |
ISBN | : 1873150830 |
Pages | : 460 pages |
Strategic Management for Tourism Communities by Peter E. Murphy Book PDF Summary
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.