Strategic Management for Hospitality and Tourism

This book PDF is perfect for those who love Business & Economics genre, written by Fevzi Okumus and published by Routledge which was released on 30 October 2019 with total hardcover pages 375. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Strategic Management for Hospitality and Tourism books below.

Strategic Management for Hospitality and Tourism
Author : Fevzi Okumus
File Size : 45,6 Mb
Publisher : Routledge
Language : English
Release Date : 30 October 2019
ISBN : 9781351188494
Pages : 375 pages
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Strategic Management for Hospitality and Tourism by Fevzi Okumus Book PDF Summary

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through

Get Book
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