| Author | : M. Larry Litwin APR Fellow PRSA |
| File Size | : 49,9 Mb |
| Publisher | : AuthorHouse |
| Language | : English |
| Release Date | : 27 December 2007 |
| ISBN | : 9781546228578 |
| Pages | : 564 pages |
The Abcs of Strategic Communication by M. Larry Litwin APR Fellow PRSA Book PDF Summary
Examples include: 25 words that hurt your resume; A user-friendly Web site; ABCs of strategic public relations; CBAs of strategic public relations; Ad placement matters on the Web; Assessing your writing; Be a better manager; Business dining: Dos and donts; Convince vs. persuade; Crafting your resume; Cover letters that get attention; Fly with less turbulence; Getting you out there; iPod etiquette; Know your audiences; Know where you are headed!; Looking for a job; Making your Web site pop; Planning your business trip; Pack without wrinkles; Political advertising; Resolving client reluctance; Telephone and cell phone etiquette; That all important thank you note; The 30-3-30 Principle; The 3-Minute Drill; The dreaded social kiss; The elevator speech; The
