The Business of Media

This book PDF is perfect for those who love Business & Economics genre, written by David Croteau and published by Pine Forge Press which was released on 19 May 2024 with total hardcover pages 340. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Business of Media books below.

The Business of Media

Author	: David Croteau
File Size	: 43,7 Mb
Publisher	: Pine Forge Press
Language	: English
Release Date	: 19 May 2024
ISBN	: 1412913152
Pages	: 340 pages

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The Business of Media by David Croteau Book PDF Summary

The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.

The Business of Media by David Croteau,William Hoynes

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The Business of Media Distribution by Jeffrey C. Ulin

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit

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Understanding the Business of Entertainment by Gregory Bernstein

Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of the entertainment industry, providing the legal expertise you need to break in and to succeed. Written in a clear and engaging tone, this book covers the essential

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The Business of Media Distribution by Jeff Ulin

Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions.

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Understanding the Business of Global Media in the Digital Age by Micky Lee,Dal Yong Jin

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational

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Your Brand The Next Media Company by Michael Brito

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a

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Media Management by Bernd W. Wirtz

“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda

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Streaming and Digital Media by Dan Rayburn

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn

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