| Author | : Teri Agins |
| File Size | : 55,7 Mb |
| Publisher | : Unknown |
| Language | : English |
| Release Date | : 01 February 1999 |
| ISBN | : 0756755085 |
| Pages | : 0 pages |
The End of Fashion by Teri Agins Book PDF Summary
This book traces an arc from the origins of couture & its apotheosis in the early part of this century to the advent of pret-a-porter post-WW2 & the sweeping changes that took place as the century ended. From Balenciaga to Banana Republic; from class to mass; from elitism to democratization; from art to commodity. Above all, this is the story of the triumph of marketing. Along the way, all aspects of the fashion industry are covered -- manufacturing, retailing, licensing, image making, & financing -- & it's all illustrated & dramatized by vivid profiles of the key players, including Ungaro, Armani, Lauren, Hilfiger, Karan, & Zoran, as well as retailers Marshall Field's & Gap. Illus.