Author | : Brant Cooper |
File Size | : 52,5 Mb |
Publisher | : Anchor Books |
Language | : English |
Release Date | : 27 April 2024 |
ISBN | : 0982743602 |
Pages | : 0 pages |
The Entrepreneur s Guide to Customer Development by Brant Cooper Book PDF Summary
Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market". Based on Steve Blank's 2005 book 'The four steps to the Epiphany', this non-fiction novella aims to help readers to develop customer development.