Author | : W. Timothy Coombs |
File Size | : 47,6 Mb |
Publisher | : John Wiley & Sons |
Language | : English |
Release Date | : 10 January 2012 |
ISBN | : 9781444361902 |
Pages | : 770 pages |
The Handbook of Crisis Communication by W. Timothy Coombs Book PDF Summary
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication