This book PDF is perfect for those who love Business & Economics genre, written by Michael John Baker and published by Routledge which was released on 06 May 2024 with total hardcover pages 684. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Marketing Book books below.
| Author | : Michael John Baker |
| File Size | : 42,6 Mb |
| Publisher | : Routledge |
| Language | : English |
| Release Date | : 06 May 2024 |
| ISBN | : 9780750685665 |
| Pages | : 684 pages |
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
Get BookThis fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this
Get BookThis third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. In addition, a number of completely new chapters
Get BookUsed by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Get BookDivided into 30 chapters, each written by an expert in their field, this is a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises, this classic reference from renowned professor Michael
Get BookUsed by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Get BookThis textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers relationship marketing, ISO 9000, database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and the World Wide Web. Case studies include rivalries such as Coke versus Pepsi.
Get BookKerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive, engaging, and relevant. Marketing: The Core is designed so that students learn
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