The Psychology of Consumer Behavior

This book PDF is perfect for those who love Business & Economics genre, written by Brian Mullen and published by Psychology Press which was released on 17 June 2013 with total hardcover pages 290. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Psychology of Consumer Behavior books below.

The Psychology of Consumer Behavior

Author	: Brian Mullen
File Size	: 43,5 Mb
Publisher	: Psychology Press
Language	: English
Release Date	: 17 June 2013
ISBN	: 9781134932894
Pages	: 290 pages

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The Psychology of Consumer Behavior by Brian Mullen Book PDF Summary

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

The Psychology of Consumer Behavior by Brian Mullen,Craig Johnson

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Social Psychology of Consumer Behavior by Michaela Wanke

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim

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Psychological Ownership and Consumer Behavior by Joann Peck,Suzanne B. Shu

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and

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The Psychology of Consumer Behavior by Brian Mullen,Craig Johnson

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The Psychology of Financial Consumer Behavior by Dominika Maison

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the

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The Social Psychology of Consumer Behaviour by Richard Bagozzi,Zynep Gurhan-Canli,Joseph Priester

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into

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Handbook of Consumer Psychology by Curtis P. Haugtvedt,Paul M. Herr,Frank R. Kardes

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and

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Online Consumer Psychology by Curtis P. Haugtvedt,Karen A. Machleit,Richard Yalch

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide

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