The Regulation of Social Media Influencers

This book PDF is perfect for those who love Law genre, written by Catalina Goanta and published by Edward Elgar Publishing which was released on 29 May 2020 with total hardcover pages 352. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Regulation of Social Media Influencers books below.

The Regulation of Social Media Influencers
Author : Catalina Goanta
File Size : 48,8 Mb
Publisher : Edward Elgar Publishing
Language : English
Release Date : 29 May 2020
ISBN : 9781788978286
Pages : 352 pages
Get Book

The Regulation of Social Media Influencers by Catalina Goanta Book PDF Summary

In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

The Regulation of Social Media Influencers

In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first

Get Book
Social Media Influencers in Strategic Communication

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity

Get Book
Understanding Social Media and Entrepreneurship

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people

Get Book
Influencer Marketing

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of

Get Book
Social Media Entertainment

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and

Get Book
The EU Crowdfunding Regulation

This book is an in-depth and timely analysis of the EU Crowdfunding Regulation. Striking a balance between academic scrutiny and practical context, and drawing upon various aspects of financial law, consumer law, and dispute resolution, it is invaluable for practitioners and academics seeking to understand an innovative alternative mode of

Get Book
Learning  Teaching  and Social Media

Employing a unique generational approach, this book critically assesses social media in educational contexts across all educational levels: from primary and secondary schools to further and higher education, proposing a schema for social media literacy (SML). Using research obtained from fieldwork observations conducted in online teaching groups, surveys, and in-depth

Get Book
European Audiovisual Policy in Transition

This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book’s unique approach places in-depth case

Get Book