The SAGE Handbook of Marketing Theory

This book PDF is perfect for those who love Business & Economics genre, written by Pauline Maclaran and published by SAGE which was released on 04 December 2009 with total hardcover pages 546. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The SAGE Handbook of Marketing Theory books below.

The SAGE Handbook of Marketing Theory
The SAGE Handbook of Marketing Theory
Author : Pauline Maclaran
File Size : 45,7 Mb
Publisher : SAGE
Language : English
Release Date : 04 December 2009
ISBN : 9781446206980
Pages : 546 pages
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The SAGE Handbook of Marketing Theory by Pauline Maclaran Book PDF Summary

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

The SAGE Handbook of Marketing Theory

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