Author | : Donna Lichaw |
File Size | : 41,9 Mb |
Publisher | : Rosenfeld Media |
Language | : English |
Release Date | : 22 March 2016 |
ISBN | : 9781933820361 |
Pages | : 160 pages |
The User s Journey by Donna Lichaw Book PDF Summary
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.