Marketing Tourism and Hospitality

This book PDF is perfect for those who love Business & Economics genre, written by Richard George and published by Springer Nature which was released on 08 May 2021 with total hardcover pages 509. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Marketing Tourism and Hospitality books below.

Marketing Tourism and Hospitality
Marketing Tourism and Hospitality
Author : Richard George
File Size : 48,9 Mb
Publisher : Springer Nature
Language : English
Release Date : 08 May 2021
ISBN : 9783030641115
Pages : 509 pages
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Marketing Tourism and Hospitality by Richard George Book PDF Summary

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Marketing Tourism and Hospitality

Marketing Tourism and Hospitality by Richard George

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of

Get Book
Tourism and Hospitality Marketing

Tourism and Hospitality Marketing by Simon Hudson

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate

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Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality by Simon Australia,Simon Hudson

Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange

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Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality by Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful

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Marketing Communications in Tourism and Hospitality

Marketing Communications in Tourism and Hospitality by Scott McCabe

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands

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Marketing Research for the Tourism Hospitality and Events Industries

Marketing Research for the Tourism Hospitality and Events Industries by Bonita Kolb

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding

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Hospitality Marketing

Hospitality Marketing by Neil Wearne,Alison Morrison

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality

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Hospitality Marketing Management

Hospitality Marketing Management by Robert D. Reid,David C. Bojanic

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing

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