Understanding Rivalry and Its Influence on Sports Fans

This book PDF is perfect for those who love Sports & Recreation genre, written by Havard, Cody T. and published by IGI Global which was released on 29 March 2019 with total hardcover pages 307. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Understanding Rivalry and Its Influence on Sports Fans books below.

Understanding Rivalry and Its Influence on Sports Fans
Understanding Rivalry and Its Influence on Sports Fans
Author : Havard, Cody T.
File Size : 40,5 Mb
Publisher : IGI Global
Language : English
Release Date : 29 March 2019
ISBN : 9781522581260
Pages : 307 pages
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Understanding Rivalry and Its Influence on Sports Fans by Havard, Cody T. Book PDF Summary

While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.

Understanding Rivalry and Its Influence on Sports Fans

Understanding Rivalry and Its Influence on Sports Fans by Havard, Cody T.

While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding Rivalry and Its Influence on Sports Fans

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