Author | : Martin M. Pegler |
File Size | : 52,5 Mb |
Publisher | : Fairchild Books |
Language | : English |
Release Date | : 09 June 2006 |
ISBN | : WISC:89091994418 |
Pages | : 408 pages |
Visual Merchandising and Display 5th Edition by Martin M. Pegler Book PDF Summary
A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.