| Author | : Michael White |
| File Size | : 41,8 Mb |
| Publisher | : World Trade Press |
| Language | : English |
| Release Date | : 20 May 2024 |
| ISBN | : 9781607800088 |
| Pages | : 187 pages |
Download or read online A short course in international marketing blunders electronic resource written by Michael White, published by World Trade Press which was released on 2009. Get A short course in international marketing blunders electronic resource Books now! Available in PDF, ePub and Kindle.
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This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
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Get BookA Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Get BookThis new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds,
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