Author | : Philip Kotler |
File Size | : 45,9 Mb |
Publisher | : Amacom Books |
Language | : English |
Release Date | : 02 May 2024 |
ISBN | : 0814472958 |
Pages | : 196 pages |
According to Kotler by Philip Kotler Book PDF Summary
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.