Advertising and New Media

This book PDF is perfect for those who love Business & Economics genre, written by Christina Spurgeon and published by Routledge which was released on 31 October 2007 with total hardcover pages 142. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Advertising and New Media books below.

Advertising and New Media
Advertising and New Media
Author : Christina Spurgeon
File Size : 51,9 Mb
Publisher : Routledge
Language : English
Release Date : 31 October 2007
ISBN : 9781134086214
Pages : 142 pages
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Advertising and New Media by Christina Spurgeon Book PDF Summary

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

Advertising and New Media

Advertising and New Media by Christina Spurgeon

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the

Get Book
Advertising Promotion and New Media

Advertising Promotion and New Media by Marla R. Stafford,Ronald J. Faber

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts

Get Book
Advertising and New Media

Advertising and New Media by Christina Spurgeon

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the

Get Book
Advertising Promotion and New Media

Advertising Promotion and New Media by Marla R. Stafford,Ronald J. Faber

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts

Get Book
Handbook of Research on New Media Applications in Public Relations and Advertising

Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through

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Advertising and New Media

Advertising and New Media by Christina Spurgeon

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe.

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Handbook of Research on Digital Media and Advertising User Generated Content Consumption

Handbook of Research on Digital Media and Advertising User Generated Content Consumption by Eastin, Matthew S.,Daugherty, Terry,Burns, Neal M.

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.

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Breaking Up America

Breaking Up America by Joseph Turow

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital

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